HYROX is more than just a trend
It’s changing the criteria athletes use to choose their gym.
More and more athletes are training specifically for their next HYROX competition and are looking for the right training environment to do so.
As an official HYROX Training Club x (HTCx), you position your gym as the go-to destination for ambitious athletes – with official training conditions, genuine CENTR x HYROX competition equipment, structured training programmes and a strong community.
In this way, you not only create an authentic HYROX training experience, but also strengthen your studio’s financial position.
Attract new target groups
Reach highly ambitious athletes and fitness enthusiasts worldwide with targeted training offers.
Increase long-term member retention
Structured training, clear goals and community help keep motivation high over the long term.
Differentiate your gym
Position your gym as the go-to destination for HYROX training in your region and beyond.
Unlock new revenue potential
More members, higher frequency and additional revenue through classes, events and coaching.
Real equipment. Real experience.
Why an HTCx makes all the difference
A community magnet
. When visibility, programming and a genuine race set-up work in harmony, the result is more than just a training area: it’s a place that HYROX athletes actively seek out – and to which they keep returning.
HYROX Training Club (HTC)
- Running official HYROX classes
- Low barrier to entry
- Also suitable for smaller spaces
- No fixed layout required
- Flexible integration into the existing gym concept
Recommended premium solution
HYROX Training Club X (HTCx)
- Global visibility as an HTCx in the Gym Finder on the HYROX website
- Identical race set-up worldwide for an authentic race experience
- Original CENTR x HYROX race equipment
- Ready-to-use programming in the HYROX365 Hub for immediate implementation
- Strong market positioning through a HYROX experience that clearly sets your gym apart from the competition
Train like you race. Every day.
HYROX inspires people worldwide as a race format. A vision has turned into events, and those events have become a movement. In doing so, HYROX has succeeded in giving people a goal for their training: they want to get better!
With every new HYROX Race, demand grows for places where people can train in exactly the same way. Not with just any equipment, but with race-specific equipment. Not in just any HYROX gym, but in the official set-up that captures the true HYROX experience.
This demand generates more than just revenue. Athletes form a community that trains together, makes progress together and supports one another through every challenge.
But demand won’t wait: whoever meets it first will become the region’s go-to destination. Those who understand this will not only harness the potential but also the competitive edge that an HTCx gives you.
Race Day doesn’t begin at the starting line. It begins where people train for it every day. And that very place could be your gym.
