Become your own CEO

Be your own CEO - the Business Talk

You've had the vision of your own studio, gym or physio practice for a while? The road can be a long one and careful planning is essential. Besides business registration, financing, location, equipment and acquisition, there are a lot of things to consider - and yes, it's easy to lose track of everything. We want to help you realise your vision step by step and accompany you with valuable tips on all the relevant topics. The know-how will be imparted to you in four free webinars by the already established founders Marcel John, Hannes Thies, Frank Thömmes and Stefan Liebezeit.

New additional webinar series starting September 2023!

Sign up now for free and find out all the new dates soon.

1. Business Planning & Financing

Whoever wants to start their own studio should not only have personal qualifications, but also be clever. Good planning and calculation are necessary, because start-up costs are high. It's easy to lose track of everything - but our experts are at your side and will answer all your questions about setting up a business, business registration, financing, loans and state subsidies in the 1st Talk.

2. Market & location analysis

Location and premises are an important factor for success, and there are a number of things to consider: They have to meet individual requirements, the catchment area and competition in the surrounding area are relevant, they should fit the overall concept and and and. Find out from our experts which criteria a studio and its location should fulfil, as well as what to consider in terms of rental contracts or conversion work.

3. target group definition & suitable equipment

Who exactly do you want to address and what do you want to offer in the future? Group coaching? Personal training? Physiotherapy? What sets you apart from the competition? And what equipment do you need for your studio? Questions upon questions that form the basis of your project. We help you develop a clear concept and sharpen the profile of your studio.

4. marketing & digitalisation

Whether you are a small studio or a larger practice, a good marketing strategy should be an important part of your business - because often word-of-mouth is not enough to generate enough members. We support you in effectively promoting your studio and answer key questions on the topic of digitalisation.

You want to open your own studio already?

We are planning it! Perform Better Europe stands for the highest quality in functional training products and studio solutions. Originally from the USA, we have established ourselves in Europe as a market leader in the field of functional and athletic training. Benefit from years of experience, a broad product portfolio and individual advice.

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