Head of Hyrox International (m/f/d)
Permanent, Full-time | Munich
PERFORM BETTER EUROPE – THE EXPERTS IN FUNCTIONAL AND ATHLETIC TRAINING
HYROX is the world’s leading fitness race format, which has evolved into its own sport with a huge community since its founding in 2017. Perform Better, as the exclusive partner of HYROX fitness studios, provides the right concept and equipment to give HYROX athletes the perfect training environment. Together with HYROX, we have also grown significantly over the past years and have realized flagship studio projects across Europe – including in Munich, Berlin, Lisbon, Amsterdam, and Barcelona. Our international growth is accompanied and driven by a holistic marketing strategy, for which you will take responsibility as Head of Hyrox International. Together with your team, you will further develop Perform Better’s brand presence as a HYROX partner and take it to the next level – from global campaigns to international activations.
Your Responsibilities:
- Develop and implement the global marketing strategy for Perform Better and the HYROX Affiliate Program
- Maintain and build an overarching content strategy
- Manage all marketing channels (Brand, Digital, Social Media, Content, Performance, PR, Event Marketing)
- Work closely with the Event and Sales teams
- Develop creative campaigns for brand activation
- Plan and execute integrated marketing campaigns focusing on lead generation, measurable results, and cross-media impact
- Ensure a consistent brand presence across all touchpoint
- Completed degree in Marketing, Communication, Sports Management, or a comparable field
- Several years of professional experience in a marketing role
- Experience in the sports, event, or lifestyle sector is a plus
- Strong strategic thinking combined with a hands-on mentality
- Excellent understanding of digital marketing strategies and social media
- Analytical skills, creativity, and an entrepreneurial mindset
- Fluent in German and English
What We Offer:
- A responsible key position in one of the fastest-growing sports formats worldwide
- Working for a strong international brand with high visibility
- A dynamic, sports-enthusiastic team and short decision-making processes
- Plenty of creative freedom and personal responsibility
- Attractive salary and development opportunities
- Further training and a work environment that lives sports, performance, and passion
Your Next Step
Apply now with your complete application documents, earliest possible start date, and salary expectations via email to smarz@perform-better.de