From Milan to Berlin to Amsterdam, our guests experience firsthand the scale and impact HYROX has today during the VIP Days. It quickly becomes clear: the race is the big highlight for all participants – but the journey to get there, the training, the community, and the entire experience are the true essence of this journey.
An exclusive behind-the-scenes look, insights from HYROX experts, and a comprehensive tour of the location – from the Red Bull Start Tunnel to the Finisher Line – reveal just how much innovation and structure lie behind HYROX. What may have been seen as a trend before suddenly becomes tangible. Our guests immediately recognize the potential: new target groups, stronger member retention, additional training formats, new marketing opportunities, valuable partnerships, and much more.
